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Article Marketing

Ron 27 October 2009 CPA Business Development One Comment
Article marketing is one of the most popular forms of internet marketing.  One of the most important things to remember with article marketing is choosing a good title for your article.  It’s important to remember when writing your article titles to get the main point across, of what your article is about.  Tell the prospective reader exactly what your article is about.  Your title needs to be clear, focused and intriguing in order to MAKE them want to read your article.

As well as your article title, resource boxes also play a vital role.  Resource boxes are vital when it comes to article marketing.  This is what helps turn readers into customers.  It’s always a good idea to make sure that your resource box text flows smoothly from the article.  This will naturally lead the reader towards your products, services and anchor links.

With resource boxes, article directories usually let you include two or three backlinks, which point to your own sales or opt-in pages.  Some people make the mistake of just adding plain links.  Wherever possible, always use anchor text links ensuring you include your target keywords.  Over time, this will help to increase your rankings within the search engines.

It’s not just things like titles and resource boxes that you need to think about when it comes to article marketing.  An article with a good structure will likely attract more readers.  When writing your article it’s always wise to pay attention to its structure.  If you make your paragraphs too big it can look cluttered, and can result in readers moving on to another article. 
It’s important to remember when writing your article titles to get the main point across, of what your article is about.  Tell the prospective reader exactly what your article is about.  Your title needs to be clear, focused and intriguing in order to MAKE them want to read your article.

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One Comment »

  1. Great article, Ron. You describe the inverted pyramid type of writing that newspapers and magazines use. You hook the reader so they read more through the title and the first paragraph. This is important in blog articles as well.

    Keep writing,

    julie

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